15 minute companies


“15 Minute Companies,” by Sander Veenhof

Ever fancied being part of a start-up? Now is your chance! Virtually that is. Whether you are in San Jose, Lewisburg or even in another continent, you are invited to join a temporary “15 minute company”. Open your augmented reality browser and you’ll find yourself surrounded by a fully equiped virtual office space you’re sharing with people across the globe. And hopefully, you’ll be sharing some remarkable creative ideas too, chatting with fellow employees with a variety of background. Act fast, because the company will vanish just as quickly as it did start-up.

15 minute company

“15 Minute Company” – visualisation of shared virtual office space

15 minute company

“15 Minute Company” geographically distributed temporary cooperative structure

BIO Sander Veenhof

Dutch new media artist Sander Veenhof studied computer science at the VU university in Amsterdam and graduated at the Instable Media department of the Rietveld Art Academy. He works at the cross section of these domains, using his technical knowledge and intuition to explore the impact of emerging technologies on our radically changing reality and society of today. In search of new formats unique to our semi-digital world, his projects range from technically driven concept art to geo-based participative storytelling experiences. His recent works foremostly exist in the augmented public (“AR”) space worldwide, accessible through a smartphone. To Veenhof, AR provides a perfect environment to work on projects in which virtual elements and physical components truly integrate and mutually empower each other, leading to a result that could not be possible otherwise. Veenhof is one of the founding members of Manifest.AR, a collective of artists creating their works in AR. Best known for their uninvited exhibition in the MoMA NY, the group showcases the new opporunities for artists and audience in a world in which physical borders and limitations are no longer relevant.


One Response to “15 minute companies”

  1. Vaneeesa Blaylock Says:

    OMG do you realize how many millions in venture capital can be saved by simply folding the virtual startup in 15 mins instead of going to all the trouble to roll out another W2.0 toy with a mediocre UI/UX and letting it flop on the deck like a wounded fish!? 🙂

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